Thursday, December 10, 2009

Local clubs – Buck up on your marketing efforts!

Fish out of Water blog ( did a piece on the websites of local clubs and the findings are plainly frank. The overall standard is atrocious. Outdated/lack of information, sites of a primary school boy standard, blah... basically its poor upkeep and site management.

Similarly as to football standards, clubs must do their own part in branding & marketing. While you sought to improve things on the field, clubs must be aware of things off it too.

A source told me that the FAS/S League actually sets aside $ for clubs who operate fan clubs/websites (any idea on this?). If so, then something is really wrong. Is budget the problem??

I hope that clubs don’t take things for granted and simply rely on the League to drum up publicity for them.

Similarly, once their club roster is confirmed and pre-season begins. Clubs should not hold back on revealing players’ details & news to the media and public.
Hold press conferences, release news on club websites! That’s the way it should be!
(by the way, SAFFC’s confidential info has finally been released in today's ST)

Currently, what you see now is where soccer enthusiasts have to scour forum websites for rumours and uncredible information. Should they be leave guessing? If players have not pen to paper, then maybe. But once all is well, information must be released and broadcasted.

If not, you will be leaving in a mouse hole by yourself…

1 comment:

  1. In my opinion, another way is to be more proactive in the approach, as no harm trying to email/call up the clubs to get those details.

    Unless, like what I was told a friend of my called a club to gather some info, only to tell him to look at their website which I hope this particular club keep its word by update the latest information on their site.